Tongue Twisters: “Biker”

Tongue Twisters: “Biker”

by Noma Bar

Noma Bar excelled himself again in this first film in an animated series, demonstrating the benefits of Mercedes-Benz’s safety systems. Making use of negative space, bold illustrations and double-meaning, his film Biker tells the story of a Mercedes that succeeds in braking right on time to avoid a collision with a biker in its blind spot.


Illustration & Direction – Noma Bar
Animation – Ale Pixel Studio
Client – Mercedes-Benz
Agency – antoni Berlin
Creative Director – Marcell Francke
Copywriter – Erick Barrios Hernández, Matti Lietsch
Art Director – Wolfgang Warzilek, Daniel Righi
Art Buyer – Valerie Opitz
Production Company – Dutch Uncle
Sound – nhb studios Berlin GmbH

Glenn Garriock

Liked this? Try these…

#animation #advertising