by Animade

WeTransfer presents Tend: a new animated film created by London-based animation studio, Animade. Known for creating animations for some of the world’s best-known brands and organisations, this is Animade’s very first short film as a studio.

The 8-minute animation tells the story of a man and his daughter living peacefully in the forest, until one day their familiar routine begins to fall apart. As he struggles to keep the fire burning, the father loses sight of what’s truly important – and spirals into an obsession with the flames.

“Animade is one of the best animation studios in the world so we loved the idea of letting their imaginations run wild. It’s been really fascinating to see how they’ve built out their skills and their style into this film. We hope it will resonate with anyone who’s ever been distracted by the wrong things, and taken their eye off the things that really matter.”

— Rob Alderson, WeTransfer’s Editor-in-Chief
Glenn Garriock