Interbrand Australia are a studio at the top of their game, hot off the heels of their rebranding of Sydney Opera House which has deservedly been doing the rounds on the design blogs, is their playful rebranding of another Australian instituation, the Australian Design Centre.
“Having established kids as ADC’s new primary focus, we needed to find a way to communicate with them (without excluding our other audiences). So we created a colourful and customisable identity system, inspired by building blocks – the universal symbol of creativity, discovery, and learning through play. But it’s not all fun and games. While the system encourages curiosity and experimentation, it always puts what matters most at the centre – no matter whether that’s a global issue, an exhibition title, or simply the name of a visiting child.”