Eurosport PyeongChang 2018
DixonBaxi got in touch with us to unveil their new brand identity for Eurosport PyeongChang 2018 which marks first digital Olympic Games across Europe. It fuses Korean/K-Pop aesthetics with Winter Games challenging the stereotype with the aim of reaching a new, younger audience on more screens than ever before.
Check out the project on their site here.
Some interesting stats:
– Achieved a 58% total European population viewership.
– 4.5 billion video views and 1.7 billion total hours of video watched.
– 386 million people experienced the 2018 PyeongChang Olympic Games with Eurosport.
The identity was inspired by Korean landscape. DixonBaxi also designed a bespoke typeface inspired by Korean letterforms and a unique icon set for the project.