Eurosport PyeongChang 2018

Eurosport PyeongChang 2018

by DixonBaxi

DixonBaxi got in touch with us to unveil their new brand identity for Eurosport PyeongChang 2018 which marks first digital Olympic Games across Europe. It fuses Korean/K-Pop aesthetics with Winter Games challenging the stereotype with the aim of reaching a new, younger audience on more screens than ever before.

Check out the project on their site here.

Some interesting stats:
– Achieved a 58% total European population viewership.
– 4.5 billion video views and 1.7 billion total hours of video watched.
– 386 million people experienced the 2018 PyeongChang Olympic Games with Eurosport.

The identity was inspired by Korean landscape. DixonBaxi also designed a bespoke typeface inspired by Korean letterforms and a unique icon set for the project.

Kristian Labak