Edradour Whisky Concept
French graphic designer Alexandre Arzuman and product designer Andy Migevant were looking for a project to work on together. They decided on a unsolicited redesign of the Edradour single highland malt for the 60th anniversary of La Maison du Whisky (Expert in whisky since 1956).
The label is designed in 2 parts : the large element stays the same, but the smallest part (the central circle) can be changed according to the event or the whisky contained in the bottle. 3 label circles have been created for the occasion: 60th anniversary bottling, 12 years old & 18 years old.
This is definitely one of the most detailed packaging concepts that I’ve come across. The bottle, glasses and labels are all real. No 3D renderings were used. The labels are made with black pantone, hot foil stamping, invisible debossing ans some parts of the bottle are painted with copper painting.
Andy Migevant – Product designer
Alexandre Arzuman – Art director & Graphic designer
Marion Réau – Junior Graphic designer
Clément Arzuman – Film director
Spind – Letterpress paper printing
Euromodel – Painting on the bottle and glasses
Bottle handcrafted by a master craftsman in Murano, Italy.