Edradour Whisky Concept

Edradour Whisky Concept

by Alexandre Arzuman & Andy Migevant

French graphic designer Alexandre Arzuman and product designer Andy Migevant were looking for a project to work on together. They decided on a unsolicited redesign of the Edradour single highland malt for the 60th anniversary of La Maison du Whisky (Expert in whisky since 1956).

The label is designed in 2 parts : the large element stays the same, but the smallest part (the central circle) can be changed according to the event or the whisky contained in the bottle. 3 label circles have been created for the occasion: 60th anniversary bottling, 12 years old & 18 years old.

This is definitely one of the most detailed packaging concepts that I’ve come across. The bottle, glasses and labels are all real. No 3D renderings were used. The labels are made with black pantone, hot foil stamping, invisible debossing ans some parts of the bottle are painted with copper painting.


Full Credits:

Andy Migevant – Product designer

Alexandre Arzuman – Art director & Graphic designer

Marion Réau – Junior Graphic designer

Clément Arzuman – Film director

Spind – Letterpress paper printing

Euromodel – Painting on the bottle and glasses

Bottle handcrafted by a master craftsman in Murano, Italy.

Glenn Garriock